Campaign Overview
The Task:
Conceptualise and execute the launch and shopper activations for Samsung S9 and Note 9.
Footprint:
Zambia, Zimbabwe and Mozambique
Period:
2018 – 2019
2 months
The Objectives:
- Drive trade sales
- In-store product launch branding
- Drive off-take
Campaign Elements:
- Shopper Activations
- In-store Branding
