Campaign Overview
The Task
Conceptualise and execute an experiential consumer sales and awareness drive campaign for Zambia and Zimbabwe.
Footprint:
Zimbabwe and Zambia
Period:
2015 – 3 months
The Objectives:
- Drive brand awareness
- Drive sales
- Recruit new users
Campaign Elements:
- Pop-Up Restaurant Roadshow
- In-store promotions
- Social media campaign
- Radio Campaign
