Campaign Overview
The Task:
Conceptualise and execute a consumer and trade volume sales drive campaign for Zambia and Malawi.
Footprint:
Zambia and Malawi
Period:
2017 – 6 months
The Objectives:
- Drive volume sales
- Enhance brand awareness
- Recruit new customers
Campaign Elements:
- In-store promotions
- Brand Activations Roadshow
- Radio Campaign
